Using podcasting and ungated content to grow a B2B agency (with Steve Whittington)

Get my podcast lead gen system here: ⁠https://bnce.link/BXa8T50jSteve Whittington is the president of Roadmap, a sales and marketing agency helping Western Canada based small to medium B2B organisations to scale. Steve is also the host of Driving Growth, a go-to-market podcast that serves the same client base.In this episode, we talk about why Roadmap only produces ungated content and still generates inbound leads, and why Steve credits positioning for the success of both his agency and his podcast. He also shared the 4 most common red flags behind underperforming go-to-market strategies and so much more on customer understanding.Get your personalised Go-To-Market benchmark report:https://bnce.link/WbGZ6fqIDownload Roadmap’s Revenue Factory Toolkit:https://bnce.link/zU5DDgKDVisit Roadmap’s website:https://bnce.link/rg6lJMd4Connect with Steve on LinkedIn:https://bnce.link/xeJ94X12Connect with me on LinkedIn:https://bnce.link/LcElP95bGet my podcast lead gen system here: ⁠https://bnce.link/BXa8T50jTimestamps:(00:40) Steve Whittington’s podcasting journey(05:14) Aligning podcasting with agency goals(06:44) Understanding common B2B go-to-market issues(14:09) First step to fix your go-to-market problems(15:51) Podcast guests selection strategy(17:05) Podcast distribution strategies(20:36) Why Roadmap only produces ungated content(22:37) Identifying red flags in your go-to-market strategy(25:38) How to improve your customer understanding