Using PR to establish emotional attachments to products

from PR Not BS · host Fiona Scott

Fiona first got to know Julianne some years ago after she had appeared on the BBC tv series Dragons’ Den seeking funding for her allergen free products. Julianne suffers from anaphylaxis - potentially life-threatening reactions brought on by exposure to allergy-inducing products. As Fiona's guest on this episode of PR not BS, Julianne explains her story, why she became the owner of Creative Nature, and why it is so important to prepare your PR for AFTER you've appeared on important TV and radio shows. Julianne explains she was reluctant to accept at the very start that winding her own personal story into her PR would make a difference. As Fiona's client, she was soon helped to see things very differently. FInd out more on this engaging episode about Fiona and Julianne's collaboration and how Julianne has used PR in multiple different ways to successfully promote her products. Read about Julianne and her company here: https://www.creativenaturesuperfoods.co.ukListen up because Fiona is launching a fun giveaway! Anyone who subscribes, writes a review & then screenshots and shares on their social media tagging in Fiona Scott or Scott Media will be entered into a prize draw for some vouchers! A winner will be chosen every other month! Would you love my expert PR eyes on your business? Do you need expert PR help?If you want rocket fuel for your business by mastering your stories and being consistently visible; then book your PR Power Hour with Fiona here here: PR Power Hour with Fiona Scott

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This episode is 32 minutes long.

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This episode was published on September 12, 2022.

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