Using Pre-market Listings And A Unique Network To Take On Hemnet, With Boneo CEO, Fredrik Engdahl

Harvey and Ed discuss the Swedish real estate market with Fredrik Engdahl, CEO of Boneo. They explore the unique aspects of the Swedish market, including the prevalence of pre-market listings and the vendor-paid model. Fredrik explains Boneo's strategy to challenge the market leader, Hemnet, by focusing on value creation for agents and sellers. The conversation delves into the importance of marketing, the role of AI in real estate, and the dynamics of agent-backed portals. Fredrik shares insights on how Boneo differentiates itself through its unique offerings and plans for future growth.Chapters00:00 Introduction to the Swedish Real Estate Market03:23 Understanding Bonneo's Role in the Market06:02 The Ideological Shift in Property Portals09:02 Bonneo's Unique Value Proposition11:57 Marketing Strategies and Challenges15:14 Pre-Market Listings and Their Impact18:11 Leveraging Data for Competitive Advantage20:57 The Future of Property Portals and AI25:26 The Rise of Pre-Market Listings in Sweden30:22 Hemnet's New Payment Strategy and Its Implications36:00 Bonneo's Marketing Strategy and Investment40:16 Creating Awareness: The Importance of Value Proposition46:47 Lessons Learned from Building a Network of Pre-Vetted Buyers