Using Primal Storytelling to Grow Your Business - with Anthony Butler

Anthony Butler is the founder of the digital marketing agency Can-Do Ideas and the author of Primal Storytelling, Marketing for Humans. A highly regarded expert in brand storytelling and digital marketing, Anthony graduated from the United States Military Academy at West Point and the US Army Ranger School. He is a combat veteran and commanded an infantry company in Iraq during the invasion of Baghdad. He is also a Brazilian Jiu-Jitsu blackbelt and currently resides in Montana with his wife and two sons. In this episode, you will learn What exactly is the concept of Primal Storytelling How can ecommerce businesses identify the core elements of their brand story that resonate with the primal instincts of their target audience How can ecommerce businesses integrate Primal Storytelling into their content marketing strategy, including their website, social media, email marketing, and more The potential challenges that businesses might face while implementing Primal Storytelling, and how to overcome them Examples of ecommerce brands that have successfully implemented Primal Storytelling in their marketing efforts, and the kind of impact it has had on their growth For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7 Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.