Using procurement to find a PR agency with Leah Power

Send us Fan MailJason Mudd discusses best practices for procurement in public relations with Leah Power.Guest:Our episode guest is Leah Power. Leah has been working with agency leaders and their executive teams for over 25 years – first agency-side at media and creative agencies in Canada and the U.S., and now at the Institute of Canadian Agencies, the not-for-profit trade association agencies across Canada.Five things you’ll learn from this episode:The reason brands and clients hire an agencyThe difficulties that come with having an in-house agencyWhen to involve procurement when hiring an agencyWhen to not involve procurement when hiring an agencyNon-negotiables you should have when going to procurement during the agency hiring processQuotables“The client needs an expert, and that’s why they go to any agency.” — @power_lp“It’s really hard to recruit, develop, and retain that expert in an in-house environment.” — @JasonMudd9“Know when to make it and know when to buy it.” — @power_lp“It’s important for clients to connect with their procurement department to understand what their role is, to understand what they bring to the table. They’re there to mitigate risks. It’s a really important role.” — @power_lp“Procurement works for the department that is seeking out the relationship as opposed to that department having to work under and for procurement.” — @JasonMudd9“I like to talk about the relationship between the client, procurement professional, and the agency as a three-legged stool. And you know what happens when you don’t involve one of the legs on the stool – it falls over.” — @ power_lpIf you enjoyed this episode, please share it with others and leave us a review! About Leah PowerOur episode guest is Leah Power. Leah has been working with agency leaders and their executive teams for over 25 years – first agency-side at media and creative agencies in Canada and the U.S., and now at the Institute of Canadian Agencies, the not-for-profit trade association agencies across Canada.Guest’s contact info and resources:Leah Power on TwitterLeah Power on LinkedInLeah's podcastAdditional Resources: www.20percent.com/ Additional Resources from Axia Public Relations:Hiring a PR agency with Shannyn LeeThe cost of hiring in-house PR vs. a PR agency with Jason MuddDisclosure: One or more of the links we shared here might be affiliate links that offer us a referral reward when you buy from them.Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.