Using purpose to drive growth, challenge inequality & tackle the climate crisis

Even if you’re not familiar with Reckitt, you’ll probably have some of their products in your home, including iconic household brands like Dettol, Finish, Strepsils or Durex. The company exists to “protect, heal and nurture in the relentless pursuit of a cleaner and healthier world.” As you’ll hear in today’s episode, they take this purpose seriously; and are working hard to embed it in every part of the Reckitt culture. The sixth episode of Purposing offers insight into the multinational company’s strategy to make purpose more than just brand positioning, building systems for measuring impact and adding substance to new product development. David Croft, Global Director of Sustainability at Reckitt, will share how they’re applying purpose to innovation, sustainability, and supply chain management - in a way that drives growth and makes a positive difference on inequality and climate change. Do you want to learn how to build a purpose-driven brand from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.