Using Rage Bait To Break The Internet | ReadeReps | 1

ReadeReps decided to start posting fitness content on social media in the summer of 2022. 2 years later and he's grown it to over 400k followers, been sponsored by Gymshark and MyProtein, and has turned it into one of his different income streams. He did this while doing a Master's at LSE and later working a full time finance role by 24 years old. To launch the Delusion By Design Podcast, I sat down with Reade to go through his story, insights and tips he has for others to help understand what his thinking process was that allowed him to get to where he is, and how he executed on a plan to get there. ----------- Antonio's Instagram: https://www.instagram.com/antoniolfamaral/ Reade's Instagram: https://www.instagram.com/readereps/ Reade's Tiktok: https://www.tiktok.com/@readereps ------------ Timestamps 00:00-Trailer 00:39-Intro To Delusion By Design 01:53-Reade’s Journey So Far 06:51-What Led To The Birth Of The ReadeReps Pages 09:45-How He Got To His Content Strategy 15:00-Tips For Content Creators 19:57-Reade’s Thoughts On Ginger Humour Content 21:30-Dealing With The Comments Section 25:25-Signing His Gymshark Sponsorship 31:35-How To Actually Make Sales As An Influencer 38:39-Reade’s Views On Fitness Instagram 43:15-How To Tell If People Are Taking Steroids & Why They Do 48:45-Body Dysmorphia, Reade’s Contest Prep & Having A Sustainable Training Schedule 56:50-Reade’s Bodybuilding Contest, Recognising His Strengths & Overcoming Obstacles 1:04:48-How He Manages His Schedule 1:10:20-Reade’s Different Income Streams 1:15:07-Does Reade Spam Lateral Raises? 1:17:03-Reade’s #1 Gym Recommendation 1:19:19-Insights & Stories To Leave The Viewers With