EPISODE · May 9, 2023 · 36 MIN
Using RFM Segmentation to Personalize the Customer Journey
from Email Einstein Ingenious eCommerce Email Marketing by Flowium · host Vira Sadlak
147 - The second episode of our SegMAYtation Month! We are going in depth of using RFM segmentation. RFM segmentation is a customer segmentation technique used in marketing to analyze and rank customers based on their past purchase behavior. The acronym RFM stands for:Recency: How recently a customer has made a purchaseFrequency: How often a customer makes purchasesMonetary Value: How much money a customer has spentListen to the episode and learn how to use RFM segmentation to personalize your customer journey! Claim your free email marketing audit!
Embed this episode
What this episode covers
147 - The second episode of our SegMAYtation Month! We are going in depth of using RFM segmentation. RFM segmentation is a customer segmentation technique used in marketing to analyze and rank customers based on their past purchase behavior. The acronym RFM stands for: Recency: How recently a customer has made a purchaseFrequency: How often a customer makes purchasesMonetary Value: How much money a customer has spentListen to the episode and learn how to use RFM segmentation to persona...
NOW PLAYING
Using RFM Segmentation to Personalize the Customer Journey
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.