Using SAFe + Marketing with Erica Korman of HiD

Agile Marketing Journey with Erica Korman of HiD In this episode of the Modrn Marketing Podcast, hosts Melissa Reeve and Jim Ewel talk to Erica Korman, Director of Marketing Campaigns at HID. Erica shares her experiences navigating the Agile marketing journey within her team, and how the use of Agile methodologies, including aspects of SAFe, have transformed their operations. She explains how the Agile approach has increased the team's ability to focus and has led them to redefine their key performance metrics, transitioning from lead generation to pipeline progress. She also discusses internal alignment strategies, the importance of effective tooling, and learning to collaborate effectively with technical teams. 00:00 Introduction to the Podcast and Guest 00:40 Understanding HID and Agile Marketing 01:58 Challenges Faced and the Need for Change 02:35 Introduction to Scrum and Agile Transformation 03:42 The Journey to Implementing Agile in Marketing 04:42 The Role of PI Planning in Agile Marketing 06:52 Benefits of PI Planning and Retrospectives 09:12 The Importance of Having a North Star in Agile Marketing 12:15 The Impact of Agile Marketing on Business Metrics 13:32 Addressing Tooling Challenges in Agile Marketing 16:30 Advice for Marketers Working with Technical Teams 17:36 Conclusion and Appreciation HiD Global: https://www.hidglobal.com/ Agile Marketing Alliance: agilemarketingalliance.com Scaled Agile Framework (SAFe): scaledagileframework.com