EPISODE · Oct 29, 2024 · 19 MIN

Using Search Data To Better Understand Audiences

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Daniel Moreno Dugarte, a key figure at VML, discusses the strategic use of search data to better understand and target audiences. He emphasizes how analyzing search trends can reveal valuable insights into consumer behavior and preferences. By leveraging this data, businesses can tailor their marketing strategies to meet the specific needs and interests of their audience segments. Today, Daniel explores practical approaches to harnessing search data effectively for audience analysis. Show NotesConnect With: Daniel Moreno Dugarte: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Daniel Moreno Dugarte, Sr. Digital Marketing Strategis at VML, discusses using search data to better understand audiences.

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Using Search Data To Better Understand Audiences

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This episode is 19 minutes long.

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This episode was published on October 29, 2024.

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