Using Segmentation To Win The Privacy Debate

If you’re a marketer, reaching your target audiences while protecting consumer data and staying on the right side of evolving privacy laws is likely keeping you up at night. With consumers becoming increasingly nervous about how their data is being used,

Episode 14 of the The Marketing Insider: A Claritas Podcast podcast, hosted by Claritas, titled "Using Segmentation To Win The Privacy Debate" was published on August 19, 2020 and runs 30 minutes.

August 19, 2020 ·30m · The Marketing Insider: A Claritas Podcast

0:00 / 0:00

Summary

If you’re a marketer, reaching your target audiences while protecting consumer data and staying on the right side of evolving privacy laws is likely keeping you up at night. With consumers becoming increasingly nervous about how their data is being used, especially in the age of COVID-19, how do marketers identify their best customers while navigating privacy rules and regulations? This episode answers that question with the help of Claritas’ Chief Technology Officer and expert on consumer privacy, Al Gadbut. Host Monique Ruiz also talks with Steve Fuller of the Seattle Times about how segmentation has kept the media company on the happy side of consumer privacy laws while helping its advertising clients realize incredible results. Learn about the retirement of third party cookies: https://www.claritas.com/cs-Nutrisystem.html More on how Claritas is helping the federal government combat coronavirus: https://www.wsj.com/articles/private-equity-backed-tech-companies-help-governments-combat-coronavirus-11587378600 Connect with Steve Fuller and the Seattle Times: https://mediasolutions.seattletimes.com/ Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Episode Description

If you’re a marketer, reaching your target audiences while protecting consumer data and staying on the right side of evolving privacy laws is likely keeping you up at night. With consumers becoming increasingly nervous about how their data is being used, especially in the age of COVID-19, how do marketers identify their best customers while navigating privacy rules and regulations? This episode answers that question with the help of Claritas’ Chief Technology Officer and expert on consumer privacy, Al Gadbut. Host Monique Ruiz also talks with Steve Fuller of the Seattle Times about how segmentation has kept the media company on the happy side of consumer privacy laws while helping its advertising clients realize incredible results. Learn about the retirement of third party cookies: https://www.claritas.com/cs-Nutrisystem.html More on how Claritas is helping the federal government combat coronavirus: https://www.wsj.com/articles/private-equity-backed-tech-companies-help-governments-combat-coronavirus-11587378600 Connect with Steve Fuller and the Seattle Times: https://mediasolutions.seattletimes.com/ Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Share this episode

Similar Episodes

071: The Capacity Problem: What to Do When You Add More Appointment Slots

Apr 7, 2026 ·26m

070: How and When to Discount Without Destroying Your Brand

Mar 24, 2026 ·31m

069: Behind the Scenes: Partner 015 , LexRx Marketing Shoot

Mar 18, 2026 ·19m

101. How to Build a Digital Product Empire Without Burnout Using AI + Systems

Feb 16, 2026 ·12m

100. Stop Posting Daily: The AI Visibility System That Works While You Live Your Life

Feb 9, 2026 ·9m

068: How Med Spas Are Recovering Millions Without Spending More on Ads

Feb 9, 2026 ·33m

Similar Podcasts

Invest Like a Boss Sam Marks Johnny FD Derek Spartz Interviews with the world's best investors and find out what they are currently investing in whether it be the stocks, retirement accounts, Wealthfront, Betterment, Vanguard, mutual funds, real estate, Forex, REITs, or other types of Investing methods. Millionaire and Entrepreneur Sam Marks, Johnny FD & Derek Spartz invest alongside listeners as they share their personal portfolios as they save their hard earned money for travel, life and retirement. Invest Like a Boss covers all aspects of investing in the modern age in a fun, entertaining way. The show hosts interview the worlds best investors, financial Insiders, entrepreneurs and CEOs to find out what they are investing in and strategies to gain outsized returns. In this modern age of investing, new investment instruments are popping up each day, from P-2-P lending, to robo-advisors, equity crowd-funding to REITS. Investors today need to combine centuries of investment wisdom with an modern outlook and approach. Entrepreneurs Sa Waiting For Review Dave Wood The show is a fortnightly catch up between David Gary Wood, and Daniel Jilg!David is the longtime host of the show, an iOS development coach based in Wellington, New Zealand. His side project applications include GoVJ (https://govjapp.com), and he is currently working on several small projects.Daniel is an establish independent developer based in the south of Germany. He is the founder of: Telemetry Deck (https://telemetrydeck.com), "Lightweight Analytics That's Not Evil", an analytics service for apps that provides speedy and accurate analytics whilst keeping user's data private and anonymised. The Midnight Air All Things Comedy The Midnight Air is your weekly “overnight radio” podcast from Daniel Van Kirk. Topics range from friendly conversation, pop culture news, film and tv discussions, stories of lore and mysteries, plus the articles from the pages of a small newspaper in rural Wisconsin. This is the easy-listening podcast for people trying to fall asleep or for people that are trying to stay awake. This feed is also the home of the back catalogue for The Pen Pals Podcast. With new episodes of Pen Pals dropping occasionally. LIFE Church Home LIFE Church UK LIFE Church Bradford is multi-cultural church where all can find a place to belong and thrive. These podcast messages are full of life and hope, rallying a generation to embrace the broken and become ambassadors of hope.

URL copied to clipboard!