Using Segmentation To Win The Privacy Debate

If you’re a marketer, reaching your target audiences while protecting consumer data and staying on the right side of evolving privacy laws is likely keeping you up at night. With consumers becoming increasingly nervous about how their data is being used, especially in the age of COVID-19, how do marketers identify their best customers while navigating privacy rules and regulations? This episode answers that question with the help of Claritas’ Chief Technology Officer and expert on consumer privacy, Al Gadbut. Host Monique Ruiz also talks with Steve Fuller of the Seattle Times about how segmentation has kept the media company on the happy side of consumer privacy laws while helping its advertising clients realize incredible results. Learn about the retirement of third party cookies: https://www.claritas.com/cs-Nutrisystem.html More on how Claritas is helping the federal government combat coronavirus: https://www.wsj.com/articles/private-equity-backed-tech-companies-help-governments-combat-coronavirus-11587378600 Connect with Steve Fuller and the Seattle Times: https://mediasolutions.seattletimes.com/ Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0