EPISODE · Apr 6, 2026 · 40 MIN

Using SEO principles to optimize product feed visibility

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

E-commerce brands waste billions on unfocused product feeds sent to AI platforms. Katie Moro, Director of Managed Services at Productsup, manages 2.2 trillion products monthly and previously served as a Google Shopping specialist, delivering measurable results for enterprise retailers navigating AI-driven commerce transformation. The discussion covers structured data readiness frameworks for agentic commerce platforms, KPI-driven catalog segmentation strategies that prevent the "send everything" trap, and household-level persona targeting methodologies that account for multi-device influence patterns within purchasing units.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

E-commerce brands waste billions on unfocused product feeds sent to AI platforms. Katie Moro, Director of Managed Services at Productsup, manages 2.2 trillion products monthly and previously served as a Google Shopping specialist, delivering measurable results for enterprise retailers navigating AI-driven commerce transformation. The discussion covers structured data readiness frameworks for agentic commerce platforms, KPI-driven catalog segmentation strategies that prevent the "send everything" trap, and household-level persona targeting methodologies that account for multi-device influence patterns within purchasing units. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Using SEO principles to optimize product feed visibility

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This episode is 40 minutes long.

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This episode was published on April 6, 2026.

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