Using smart city technology to make parking sexy and seamless | Interview with Michael Doherty

Parking is probably the last on the list to be considered a sexy transport topic. For most of us, the drudgery of often blindly hunting for parking is an ugly necessity in our journey from A to B.  Michael Doherty, the Head of Business Development at Smarter City Solutions, wants to change this. He talks through the ways technology and smart sensors are improving the customer experience of parking; Michael also walks through the need for greater transparency in the parking industry, digitisation via park and pay apps, and the removal of friction for drivers. In this episode you'll learn about: Technology-led disruption The impact of the share economy  Why is parking so expensive? How to land yourself discounted inner-city parking Smarter city solutions website: