Using Social Media Effectively For Growth And Transparency

Brian Mahy, AVP, Marketing & Business Development for Trident Public Risk Solutions, instructs how to expand a social media following. When considering communication practices he compares the usefulness of social media to a town square. It's a place for important information where people will already be congregating. In order to grow an audience, it's important to set specific goals and milestones. Consider the timeline, what information will you be featuring, how is it useful to your community, and then it's adjusting your goals over time. He advises how to deal with community engagement, developing a policy, how public figures can separate their public and personal presence. He also encourages social media advertising, but only after having established policies, safe account measures, your budget and ROI goals.