Using Social Media Listening to Understand Customers: Travis Bradley, Sysomos

If you work in marketing in any capacity, you've probably heard of Sysomos. Travis Bradley from the Sysomos team was kind enough to spend a few minutes chatting about some of the innovative ways companies are using social media listening and analysis. What You’ll Learn From This Interview: Hear how companies are using social media listening in for insights and innovation Hear how companies use social media listening to improve products and marketing assets