Using Social Media to Grow Your Business with Kelly McKenna

Welcome to the Pursuing Private Practice Podcast! Join Jennifer and fellow CEO Kelly McKenna of Sit WIth Kelly as they discuss career transitions prompted by the pandemic, leveraging social media and online presence to grow her practice and the evolution of business offers. Join the conversation as they discuss: Building a Presence on Social Media: Building a social media following takes time and consistency. Repurposing existing content saves you time and helps you maintain a consistent online presence. Outsourcing and Support: Identify the areas where support is needed and see where you can outsource to reduce your workload. Support is key! Business Evolution: Business owners can evolve their strategies as their life circumstances change. Being open to adaptability and change is so important to your sustainability and success Remember, prioritize consistency, consider outsourcing for support, and remain adaptable as your business evolves! Kelly McKenna is a licensed therapist and business coach for therapists. Kelly built her private practice totally on Instagram @sitwithkelly. By providing educational and relatable content and Reels about anxiety, she's been able to help millions of anxious women. Kelly also coaches other therapists, helping them to market effectively on Instagram and grow thriving private practices @businessoftherapy.   Sponsor: ✨ Business School is designed to guide you through every stage of building a private practice: getting set up, seeing your first clients, growing until you're fully booked, hiring a team, expanding your offers—and even learning how to coast when needed. Inside, you'll follow a step-by-step curriculum with the flexibility to choose the path that fits your current stage of business and life. You'll get access to advanced toolkits, templates, and systems for business topics like marketing and finances, but also for counseling skills and client support. Beyond the curriculum, you're supported by personalized 1:1 coaching, weekly office hours, and monthly themes that address the real challenges of private practice. The program keeps you moving forward with built-in accountability that builds resilience and confidence so you feel like a legit business owner.   Learn more and apply here: https://pursuingprivatepractice.com/businessschool/   Connect with Pursuing Private Practice: 🎉 Instagram: @pursuing.private.practice 📧 Email: Contact Us   Free Resources For Dietitians at Any Stage of Business: 🍎 The Ultimate Checklist to Start Your Private Practice ✨ Free Training: Get Clients Now 3-Day Challenge 👯 Free Workshop: Hire Your Next Team Member 💻 The Pursuing Private Practice Blog 🎙️The Pursuing Private Practice Podcast