Using Stories to Increase Planned Giving

In this episode of The Beacon Podcast, Lighthouse Counsel President Jeff Jowdy talks with Russell James, professor of charitable financial planning at Texas Tech University. Jeff and Russell talk about the important part storytelling plays in planned giving and how it differs from storytelling for other kinds of fundraising. Russell answers questions including: How do the stories that a nonprofit tells impact planned giving? What are the element that should be included when crafting a story for planned giving purposes? What one piece of advice is there for nonprofits trying to incorporate planned giving within their communications?