Using Storytelling and Social Media to Grow Online with Jessica Gioglio from Tripadvisor and Dunkin’ Donuts

Are you one of those business owners feeling super frustrated with Social Media and thinking it’s a complete waste of time? For many businesses, their choice of marketing activity is about what makes them the most money, fast, with Social Media often perceived as a ‘softer’ or ‘longer term’ strategy than something like PPC. But if used correctly, Social Media can be a fantastic platform to engage with your target audience and catapult your sales into the stratosphere! This week on the Exposure Ninja Digital Marketing Podcast, Tim meets Social Media Guru, Jessica Gioglio who is best known for transforming Dunkin’ Donuts’ Social Media from rocky beginnings to one of the most often-cited examples of a brand doing social right. In this episode, Jessica shares how businesses of any size can use social media more effectively, particularly through storytelling. With a broad background working with big companies like Dunkin’ and Tripadvisor to smaller, more niche SMEs, Jessica is well placed to give us the lowdown on how to be successful on social, with some fantastic nuggets of wisdom and advice about what you can do right now to skyrocket your social engagement with the people that matter, your customers! For show notes, head to https://exposureninja.com/episode92. While you’re there, don’t forget to get a free review of your website and digital marketing. Each review comes complete with a tailored plan to increase your leads and sales online.