Using Storytelling to Make Your Business Case - Ep 107

Join industry leaders at The Chemical Summit on September 29-30, 2026 in Houston, Texas.  Visit thechemicalsummit.comHumans are master storytellers and as business leaders, we should harness the power of storytelling.In this episode of The Chemical Show, host Victoria Meyer explores why storytelling is critical for businesses to control the narrative about their performance, products, and value creation. Victoria shares how business storytelling involves interpreting facts and creating emotional connections as well as what makes a good story - starting with the end in mind, choosing the right information and time frame, using visual supports, choosing strong words, making it personal, and relatable. Topics discussed in this week’s episode:The case for storytelling in businessWhy owning the narrative is criticalInsights from Harvard Business School3 tips for compelling business storiesCase study on the power of the right storyTune in to learn more on this episode of The Chemical Show!Like this episode? Remember to share, follow, and leave a rating or review.For more insights and information, check out www.thechemicalshow.com