Using Strategy in Logo Design with Marty Neumeier

Why is strategy important when designing a logo? How can you use strategy as part of your design process? In this episode branding expert and thought leader Marty Neumeier answers these questions, as well as explaining in detail how to test a trademark design before releasing it to the public. Marty is the Director of Transformation at Liquid Agency, and in the author of some of the very best books on branding and design including; Brand Gap, Zag and Brand Flip. Show notes for this episode can be found here: https://logogeek.uk/podcast/using-strategy-in-logo-design/ This episode of the podcast is sponsored by Freshbooks. Try it today for a free, unrestricted 30 day Trial.