Using the Big Long Idea to Climb the B2B Effectiveness Ladder

Featuring Jeff White and Carman Pirie, Principals at Kula Partners

Episode 267 of the The Kula Ring podcast, hosted by Kula Partners, titled "Using the Big Long Idea to Climb the B2B Effectiveness Ladder" was published on December 26, 2023 and runs 31 minutes.

December 26, 2023 ·31m · The Kula Ring

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Summary

This week we are going guestless! Jeff and Carman sat down to have a conversation around the B2B effectiveness ladder and how that translates into creating a Big Long Idea. Sorting out how B2B manufacturers with long sales cycles and intricate offerings can build an idea that will inform their marketing for years to come, not quarters. This is a super informative conversation where we dive deep into successes and pitfalls.

Episode Description

This week we are going guestless! Jeff and Carman sat down to have a conversation around the B2B effectiveness ladder and how that translates into creating a Big Long Idea. Sorting out how B2B manufacturers with long sales cycles and intricate offerings can build an idea that will inform their marketing for years to come, not quarters. This is a super informative conversation where we dive deep into successes and pitfalls.

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