Using the Creative Brief as a Roadmap in Your Creative Process (and avoid scope creep)

Clients are brilliant. They show up with bright ideas and requests when you're already deep into a project. The concern with these mid-process changes is that it's very difficult to hit a moving target. These add-ons are known as scope creep, add time and expenses, and can require a change in direction and outcomes. Few freelancers appreciate scope creep. One way to reduce the likelihood of scope creep and even avoid it (the preferred idea) is to incorporate the creative brief into your process. A creative brief is a type of contract — a written agreement between you and the client — that describes a project's creative objectives. Coming to terms regarding design direction and desired results before you begin work on the project can keep scope creep from creeping in. A solid brief supports effective solutions, reduces stress, saves time, and helps ensure you and your client are in unity about their project. In this episode Alvalyn tackles the principles for using creative briefs, what to include, why to use them, and when.