Using the One Concept Approach - An interview with Melissa Yeager

How many logos should you present to clients? Back in 2013 Sean McCabe created a viral piece of content called ‘the one logo concept‘ that sparked controversy, suggesting that professional designers should present only one logo, and if a designer cannot determine what the most effective solution is… they should not be taking on clients. Despite this, many well established designers don’t agree, and still present options. However, after hearing of the approach Melissa Yeager took the advice board, created her own version of the process, and now presents only the one logo to clients with great success. In this podcast Ian interview Melissa to learn how she’s been able to do this, taking a deep dive into her process to discover how its worked for her. Melissa is a brand strategist and holistic identity designer for creative small businesses, based in Pennsylvania.   Resources Mentioned The One Concept Approach: How a Professional Designs A Logo (bySean McCabe) www.melissayeager.com Melissas Blog Melissa on Instagram | Twitter | Facebook | Dribbble | Pinterest Illustrator Essentials Training Course   Thank you to the sponsor, FreshBooks I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.