Using the Power of Strong Healthcare Brand to Minimize Disruption from New Competitors

from SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators · host Society for Healthcare Strategy & Market Development

Disruptors like Amazon and Dollar General are challenging traditional healthcare with convenience and affordability, prompting UPMC and NRC Health to explore the role of brand positioning in patient satisfaction and recognition. UPMC will share data on rural market challenges and patient care preferences, addressing broader trends like consumerism, patient engagement, and healthcare innovation.

Episode metadata supplied by the publisher feed · Published Jan 3, 2025

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Using the Power of Strong Healthcare Brand to Minimize Disruption from New Competitors

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This episode was published on January 3, 2025.

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