Using the Right Content for Your Content Ads with inPowered’s Chelsea Waite

In This Episode…We talk with inPowered’s about content advertising, digital ads, puppies, podcast analytics, SEO, data collection, consumer fears on their data being collected, and where the future or ads is going. Show Notes·        [00:54] Are you a coffee or tea drinker?             ·        [01:20] Can you tell our listeners about inPowered?                  ·        [02:26] Are you an “all-in-one” business for advertising?                      ·        [02:51] What does differential inPowered from your competitors?      ·        [03:56] So, inPowered can give PR pros the right data, as long as they have goals?·        [04:48] Does inPowered also help with SEO?·         [05:41] What have you seen from digital ads from this year and previous years? Is it getting better or worse?·        [06:41] Has AI played a bigger role in digital advertising?·        [07:38] How can inPowered help PR pros make their ads better and keep customer's worries about privacy low?·        [10:24] How has Apple’s iOS 14 made getting ads to their right people better or worse?·        [11:46] Do you think all these recent changes in the way marketers and PR pros collect data make digital ads better?·        [12:18] How can PR pros and marketers create the right content for their ads?·        [13:16] Do you think PR pros should be more transparent about how much data is collected on consumers?·        [14:53] For 2020 and beyond where do you see content advertising and digital ads going?·        [16:16] What would you like to see changed or become better for digital ads?·        [18:25] Fun question: If you could create an ad campaign for yourself, what would it be?·        [19:20] Final thoughts People and Companies, We Mentioned in the Show·        Chelsea Waite was our guest today. Learn more about inPowered.Episode Length: 20:09Thanks so much for tuning in. Join us again next week for another episode!Download Options·        Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·        If you enjoyed this episode, leave us a review!Contact Us! ●      If you want to get involved, leave us a comment!●      Visit us and give us a ‘like’ on our Facebook page!●      Follow us on Twitter.Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Oct 28, 2020

Embed this episode

Attribution link and audio player

NOW PLAYING

Using the Right Content for Your Content Ads with inPowered’s Chelsea Waite

0:00 20:09

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Finance 360 avec Alex Demers Alexandre Demers Finance 360 avec Alex Demers est un podcast francophone qui explique les finances personnelles, la bourse et l’investissement. Alex Demers vulgarise l’économie et les marchés financiers pour aider les Québécois à apprendre à investir et mieux gérer leur argent.traders360.caAVIS LÉGAL: Alex Demers n'est pas un conseiller financier et toutes les informations partagées dans ce balado ne reflète que son opinion personnelle. Il ne s'agit en aucun cas de recommandations d'investissement. Consultez un professionnel accrédité auprès de l'AMF pour obtenir des conseils appropriés à votre situation. Lead Balloon - Marketing, Public Relations and Strategic Communications Stories Dusty Weis Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them.Lead Balloon is like Freakonomics for communicators and media consumers. It's a show where we tell stories from communications industry leaders, brands that everyone knows and loves (or hates), and spectacular PR disasters. With immersive storytelling and a wry sense of humor, host Dusty Weis (nominated for "Best Indie Podcast Host" at the 2026 Podcast Academy awards) revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle.Because sometimes, there are important lessons to be learned from someone else's worst day.And sometimes, it's just more convenient than group therapy.Lead Balloon is an award-winning program, named by Adweek as "Marketing Podcast of the Year," nominated for a W

Frequently Asked Questions

How long is this episode of PR 360?

This episode is 20 minutes long.

When was this PR 360 episode published?

This episode was published on October 28, 2020.

Can I download this PR 360 episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!