Using TikTok to Spread Awareness of Pain Medicine Innovation

With Facebook, Twitter, Instagram, and LinkedIn already taking up so much of our free time, why would a busy pain physician consider adding TikTok to their social media routine? With more people receiving their news through social media, it’s more critical than ever that doctors convey accurate information to the public about pain medicine and pain treatment, and TikTok has grown to be one of the best platforms to spread awareness to interested audiences.In this episode of the Pain Matters Podcast, host Shravani Durbhakula, M.D., M.P.H., M.B.A., sits down with anesthesiologist and social media sensation Kunal Sood, MD, whose TikTok account reaches more than 1.4 million followers. Dr. Sood focuses on putting his own twist on the trends while providing a valuable resource for viewers, and in this episode, he shares how other physicians can use the platform to spread awareness of the latest news in pain medicine.Tune in to discover:A basic overview of how TikTok works and how its evolving user demographics is allowing doctors to reach a broad audienceHow good actors can break through the rampant misinformation on these social media platformsWays to protect yourself from liability on the platform, such as pushing viewers to talk to their doctorAdditional tips for creating videos, publishing content, and creating a following How your TikTok following can help you grow your audience on other platforms