Using Trust Signals to Know Who to Trust

Trust is the foundation on which relationships are built, communities are formed, and businesses thrive. It’s the invisible thread that weaves the fabric of society together and allows us to feel safe.However, trust isn’t something that happens by default; it’s earned through integrity and consistent actions, says this episode’s guest Scott Baradell.Scott is the Founder and CEO of Idea Grove, a PR and marketing boutique for B-to-B companies. He began his career as an award-winning journalist, then served as the chief communications officer for two billion-dollar companies and co-founded a venture-backed startup. In 2022, he published his first book, Trust Signals: Brand Building in a Post-Truth World.He believes that the erosion of a once-strong common American narrative led to widespread uncertainty, and that the political landscape as well as the media's selective use of facts to support particular viewpoints have impacted trust. Still, he says that our world isn’t suffering from a lack of trust, but rather a fragmentation of trust that’s shifted where and how trust is placed.In this episode, he shares his experiences and strategies for how to build and maintain trust in a complex world, offering specific recommendations that can help people navigate the challenges of trust in both their professional and personal lives.LISTEN & SUBSCRIBE TO THE PODCAST