Using UX to Better Understand the Gen Z Traveler and What It Means for Your Product

How can travel companies better understand the Gen Z traveler and therefore better influence them into using their goods and services? Kathia Alexander is a Mexican American Industrial Design Engineer and Product Designer at Encora with over 4 years of experience in the software industry. She has collaborated on more than 15 digital products, varying from marketplace add-ons for platforms like Jira, Monday.com, Trello, and Freshdesk, to standalone apps that help remote teams carry out their Agile Ceremonies, host video conference calls, and manage their digital assets (Digital Asset Management tools).