Using Value Exchange to Form Lasting Relationships With Customers with Mike Scafidi of Digitas

In the past few years, technology has changed the way we communicate and conduct business, the way we shop, and how we live and work. And today, a business that doesn’t involve technology like video conferencing and various applications for project management is unthinkable.But choosing the right technology is not easy and depends on several factors. Moreover, the tech umbrella covers an ever-increasing selection of products, hence every company must figure out the apt solution for its organizational needs. Marketing agencies like Digitas, and their CTOs, help companies/clients choose the right technology solution and integrate it into their ecosystem.In this episode of The Marketing Rapport, our host Cory Davis welcomes Mike Scafidi, the former CTO of Digitas. Mike gets into the importance of continuous value exchange and explains how he advises clients regarding new technology choices. Mike and Cory discuss the relationship between a CMO and a CTO and how to keep up with the overabundance of technologies on the landscape.The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.