Using Video to Optimize Your Customer Base and Supply Chain

Featuring Darrin Mitchell, CEO of Trout River Industries

Episode 92 of the The Kula Ring podcast, hosted by Kula Partners, titled "Using Video to Optimize Your Customer Base and Supply Chain" was published on July 14, 2020 and runs 39 minutes.

July 14, 2020 ·39m · The Kula Ring

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Summary

While other industries are overloaded with content, manufacturers operating in niche verticals have the unique opportunity to own the content space. In this episode of The Kula Ring, Trout River Industries Owner Darrin Mitchell talks about how the company’s 6-million-view YouTube channel and content marketing strategy have transformed the manufacturer from the “underdog” to industry authority.

Episode Description

While other industries are overloaded with content, manufacturers operating in niche verticals have the unique opportunity to own the content space. In this episode of The Kula Ring, Trout River Industries Owner Darrin Mitchell talks about how the company’s 6-million-view YouTube channel and content marketing strategy have transformed the manufacturer from the “underdog” to industry authority.

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