Using Web3 to Create Loyal Consumers with Robert Lund

Robert is a creative mastermind who has held directorial positions at ad agencies around the world. At Studio TBD, he and his team are building the next generation of cannabis products. As the US navigates the rapidly growing cannabis industry, Robert is focused on a refined, sensible experience for the everyday consumer. Robert’s unique approach to branding is at the core of everything he does, and he sees massive potential in Web3 technology to foster authentic connections among loyal audiences. In this episode you'll learn:Why cannabis needs a new cultural narrativeHow to cater to a demographic that hasn’t yet been well-definedWhy a company without a clear story is destined to failWhat opportunities does Web3 present for connecting people in an organic way?We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.