Using WhatsApp APIs To Drive Scalable Customer Conversations | Pranav Jain from Wati

In this episode, Pranav Jain, Growth Marketing Manager at Wati, breaks down how businesses can leverage WhatsApp APIs to scale customer conversations, automate workflows, and improve engagement. He explains how Wati enables marketing, sales, and support teams to operate more efficiently through conversational automation. The discussion dives into high-performing acquisition channels, especially search-driven strategies, and how websites can convert traffic through strong first impressions, free trials, and demos. Pranav also shares practical insights on analytics tools, behavioral tracking, and the importance of continuous experimentation. This episode is packed with actionable strategies for marketers looking to increase conversions and build scalable, high-engagement customer journeys.