Using Your Customer Base to Crowdfund, Rebrand, and More

from Shopify Masters · host Shuang Esther Shan, Shopify

Bird & Blend Tea Co. founder Krisi Smith wanted to bring fun tea blends to the UK., and gathered quite a following in the process. In this episode of Shopify Masters, Krisi shares how she built her customer base around students and tourists, getting their support to help fund retail expansion and rebrand the company.For more on Bird & Blend Tea Co. and show notes: https://www.shopify.com/blog/bird-and-blend-community Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What this episode covers

Bird & Blend Tea Co. founder Krisi Smith shares how she built her customer base around students and tourists, getting their support to help fund retail expansion and rebrand the company.

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Using Your Customer Base to Crowdfund, Rebrand, and More

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This episode is 38 minutes long.

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This episode was published on March 7, 2023.

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