Using Your Data To Make Smarter Marketing & Budget Decisions with Ally Anderson

Send us Fan MailIs your marketing team currently using data and insights discovered from website visits to enhance your marketing strategy? In this episode of 10 Minute Marketing, Sonja welcomes Ally Anderson, the brilliant mind behind Akari Digital. With over a decade immersed in the world of marketing, Ally shares why companies need to consider the power and value of making data-driven decisions as part of their marketing game plan.Ally paints a vivid picture of how data plays an absolutely pivotal role in crafting intelligent marketing choices. She unveils how cultivating a strong online presence can serve as the bedrock for an enriching customer journey and how strong messaging on her company company website has played a role in increasing her brand's visibility.   Later in the episode, Ally illustrates how a robust online presence lays the groundwork for a fruitful customer journey when paired with data from tools like Google Analytics. About AllyAlly Anderson has almost a decade of experience in marketing, and has been obsessed with data from day one—digging into metrics for every piece of content to figure out how she could make it perform better and get better results."You’d think this would be standard practice, right? I mean, data basically puts all the content marketing “answers” at the end of the book. So I was genuinely shocked to learn that most business owners don’t use data at all. Or, they do their best with third-party reporting, not realizing that it doesn’t give the full picture," Ally explains.Ally is a fixer, so when she realized this, she got to work. Akari Digital was born and now, with the help of her team, Ally gets to help entrepreneurs make better marketing decisions so they know exactly where to invest their time, energy, and money to achieve measurable, predictable growth.https://akaridigital.ca/https://akaridigital.online/reach-calculator-optinhttps://www.instagram.com/akaridigital/https://www.linkedin.com/company/akaridigital