Usman Sheikh | How GenAI can help salespeople to abandon fear-based sales tactics

GenAI is a mix between a technology and a buzzword: everyone talks about it, only a few know how to handle the conversation.Among these group there's Usman Sheikh, CEO and Founder of xiQ, a Personality-Driven Sales & Marketing Acceleration Platform involved in GenAI since 2018.I had the chance to discover Usman's work a year and half ago and we decided to have a conversation about how GenAI can change our job.I asked him one simple question:How GenAI can help salespeople avoid fear-based sales tactics? This and other answers are all in today's podcast - enjoy.