Utiliser la Competitive Intelligence pour légitimiser son rôle de PMM | Sébastien Millanvoye [EXTRAIT]

Sébastien Millanvoye nous explique pourquoi faire de la Competitive Intelligence est un excellent moyen pour montrer sa valeur en tant que PMM et légitimiser sa place auprès des équipes Produit et Sales. Il nous met aussi en garde sur les erreurs à éviter au moment de mettre en place une stratégie de Competitive Intelligence & Enablement. ------------------Dans l'épisode complet : Sébastien Millanvoye, Fractional PMM Lead à New-York, Ex-PMM chez OVH et WOOP vient démystifier 2 concepts clés du Product Marketing: la Competitive Intelligence (CI) et l'Enablement.👉 Ce qu’est la Competitive Intelligence (CI) et Enablement et en quoi ces 2 concepts sont liés👉 Les 4 piliers de la CI & Enablement👉 Un exemple de livrable pour légitimer son rôle de PMM et renforcer le lien avec les équipes👉 4 initiatives concrètes pour faire de la Competitive Intelligence& Enablement👉 Comment faire des Battlecard que les Sales utilisent👉 Ce qu'est un bon benchmark et comment en faire un outil d'aide à la décision👉 Les erreurs à éviter au moment de mettre en place un stratégie de CIRESSOURCES🛠️Le profil Linkedin de Sébastien pour lui faire un 👋.Les ressources special Competitive Intell de SébastienLisez le résumé écrit des épisodes ici L'espace Notion Go-to-PMM avec toutes les ressources partagés par les invités ici CONTACTEZ-MOI👋Écris-moi sur Linkedin : vos retours me mettent en joie (et je réponds) !Abonne-toi au compte Linkedin Product Marketing Stories pour être au courant de la sortie des nouveaux épisodes.SOUTENEZ LE PODCAST GRATUITEMENT🙏Abonne-toi 🔔Laisse un avis et 5 ⭐ sur Spotify et Apple podcast (ici). Mentionne le podcast sur Linkedin et partage-le Vous aimerez cette émission, si vous aimez : Marketing Square • Le Podcast du Marketing • Le café du market • Clef de Voûte • Lenny’s Podcast • Les podcasts du Ticket • Product SquadProduct Marketing • business • carrière • PMM • PM • Sales enablement • positionnement • messaging • go to market persona • réseaux sociaux • stratégie • IA • freelance • audience • chatgpt • email marketing • saas tech B2B • B2C • use-cases • positioning • best practice • product management • founding PMM • competitive intelligence • concurrence • insights Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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