Utiliser le Community-Led Growth pour générer de la croissance à moindre coût | Jolhane Leite [HORS-SERIE]

Jolhane Leite, CMO Part-Time et co-founder d'UnlockM est la personne la plus calée que je connaisse quand il s'agit de parler de Community-Led-Growth. Dans un contexte où on observe une baisse de l’inbound avec un marché qui se tend, le marketing est le premier département à en subir les impacts avec une baisse de budget. Alors dans ce mini-épisode, Jolhane nous explique comment la communauté peut devenir un asset anti-fragile pour faire face à des contextes marché difficiles. Une chose est sure, on ne va pas parler de théorie mais d’actions ultra concrètes et actionnables pour que la communauté soit au service du marketing, du produit et du business.Dans cet épisode découvrez : 👉 Les best practices pour créer sa communauté en partant de 0👉 Comment générer de la croissance grâce au Community Led Growth👉 Des exemples d'entreprises en B2C et B2B qui ont tout cassé en matière de Community-Led-Growth 👉 Le modèle SPACES pour identifier les effets que la communauté peut avoir sur le funnel marketingRESSOURCES🛠️Retrouvez Jolhane sur LinkedinDécouvrez UnlockM : la communauté peer-to-peer pour devenir top CMOCONTACTEZ-MOI👋Écris-moi sur Linkedin : vos retours me mettent en joie !Abonnez-vous à ma newsletter pour recevoir la synthèse écrite des épisodesSOUTENEZ LE PODCAST GRATUITEMENT🙏Abonne-toi 🔔 Laisse un avis et des ⭐ sur Spotify et Apple podcast (ici). Mentionne le podcast sur Linkedin et partage-le à toutes les personnes qui souhaitent progresser en Product Marketing ! Vous aimerez cette émission, si vous aimez : Marketing Square • Le Podcast du Marketing • Le café du market • Clef de Voûte • Lenny’s Podcast • Les podcasts du Ticket • Product SquadIci on parle de : Product Marketing • branding • business • communication • carrière • PMM • PM • Sales enablement • positionnement • messaging • go to market, • stratégie de lancement produit • copywriting • storytelling • inbound marketing • conseils marketing • marketing automation • marketing digital • growth marketing • persona • réseaux sociaux • stratégie • IA • freelance • audience • chatgpt • email marketing • saas tech B2B • B2C • use-cases • positioning • best practice • product management • product design • women leadership • pricing • founding PMM • competitive intelligence • concurrence • insights • buyer persona • user journey • funnel marketing • marketing mixHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode was published on January 16, 2025.

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