Utilize social media as a free marketing tool. + Q&A No. 183

In this episode of the PTMA podcast, the hosts discuss various aspects of lead generation, sales calls, mentoring, and the challenges faced in the fitness industry. They emphasize the importance of building genuine relationships, handling failures gracefully, and celebrating the small victories in mentoring. The conversation also touches on balancing multiple niches and the significance of staying true to one's values in business. The hosts share personal anecdotes and insights, creating a relatable and engaging dialogue for listeners.Chapters00:00 Introduction and Welcome Back02:53 Relaxing In-Person Lead Generation05:50 Handling Failed Sales Calls09:56 Proudest Moments as Mentors15:04 Balancing Multiple Niches18:55 Navigating the Fitness Industry's Challenges25:09 Closing Thoughts and ReflectionsTakeawaysRemove or manage your expectations in lead generation.Focus on having genuine conversations with people.View lead generation as a form of customer service.Reflect on the reasons behind failed sales calls.Understand the importance of positioning in sales conversations.Celebrate the small breakthroughs in mentoring.Recognize the impact of confidence on business growth.Treat different niches as separate businesses.Utilize social media as a free marketing tool.Stay true to your values in business practices.