Utopia Means 'Nowhere' - Expanding Erewhonian Nightmare Part 3

Part 3 of the “singular, hilarious, and groundbreaking study” (The New York Times) available on Apple Podcasts & SpotifyHere the horseshit really starts heating up…Did you know the obscenely overpriced, celebrity obsessed LA-based wellness grocer Erewhon is actually named after a fictional totalitarian Hell where it’s illegal to be sick or unhealthy? If you’ve followed my last few rants, you may have wondered where the hell all the words were headed. And after hearing three, four, five rambling run-on sentences in a row, you might have reasonably concluded—Nowhere. “Bro, this isn’t going anywhere.” “He’s just riffing around some well-trod TikTok territory.” “…poking fun at some bourgie LA boutique.” “…s**t’s low hanging fruit.”Indeed, Erewhon is easy critical pickings. No one needs to win a Noble Prize to notice the serious divide between the company’s breezy creed—“If we fill our bodies with the very best that Earth has to offer, we can become our best selves”—and the obvious huckster bunco of a $25 bottle of Ophora ‘Hyper Oxygenated’ water.Do we really become our best selves by succumbing to such sad scams?Join me as we sink deeper into the Expanding Erewhonian Nightmare!!! #health #wellness #food #hellDumpster Fires is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Dumpster Fires at dumpsterfires.substack.com/subscribe