UW-La Crosse Tourism Research Institute looks beyond the numbers behind Wisconsin’s travel boom

Wisconsin tourism brought in record economic impact, but UW-La Crosse Tourism Research Institute Director Tanner Knorr says the state’s national reputation still has room to grow beyond beer, cheese and football.

Episode metadata supplied by the publisher feed · Published Jul 7, 2026

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UW-La Crosse Tourism Research Institute looks beyond the numbers behind Wisconsin’s travel boom

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