UX Australia Episode 17: Margot Bloomstein

Margot Bloomstein is one of the leading voices in the content strategy industry. She is the author of "Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap" and "Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project" and the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. As a speaker and strategic adviser, she has worked with marketing teams in a range of organizations over the past two decades. The creator of BrandSort, she developed the popular message architecture-driven approach to content strategy. Margot teaches in the content strategy graduate program at FH Joanneum University in Graz, Austria, and lectures around the world about brand-driven content strategy and designing for trust. You can pre-order Margot's book at https://www.amazon.com.au/Trustworthy-Smartest-Brands-Cynicism-Bridge-ebook/dp/B08R12TLYX/