UX Best Practices and Product Localization for Chinese Consumers with Samuel Jesse, Co-Founder of UXSPOT

What’s the differences between Chinese market and international market in terms of User Experience (UX)? What’s the key principles to localize your design for Chinese market? Samuel Jesse is the right person to talk with who co-founded a UX research lab UXSPOT in Shanghai. With 10 years of experience in UX, we talked with Samuel about his experience working with Chinese clients as an International designer, UX practices for Chinese consumers, Why mobile is crucial and more about product localization. Here’s a short quote from Samuel , “when something is [well] designed, it gives that perception of trust, it transfers that perception of quality.” Show Notes: 00:00 Introduction & Summary 01:20 Introducing Samuel Jesse 2:00 Moving from Beijing to Shanghai 2:46 Working with Chinese Clients 3:40 Shanghai vs Beijing Environments 4:31 Initial UX Design Projects with Local Clients 6:14 Change in Chinese attitudes towards UX 7:31 A UX Research Lab in China 9:10 UX Approach and Test in Chinese market 10:21 Importance of Mobile 11:14 Differences between Chinese consumers and international market 12:48 Issues in Translation 14:10 User Verification for Mobile Users 14:45 UX Best Practices in China 16:20 Establishing Trust through Design 18:08 Good Design in China 19:40 International and Chinese UX Differences From Design Perspective 20:40 Implications of Familiarity with Local Companies 22:55 Copy-Cat Culture in China 25:03 Chinese Companies going International 26:34 Over-Localization 27:33 Contact Information and Sign Off Many thanks to our host Oscar Ramos and guest Samuel Jesse, editor David and Geep, producer Eva Shi, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com.