UX Best Practices for Chinese Consumers with Samuel Jesse, Co-Founder of UXSPOT

中国用户体验（User Experience UX)市场和国际市场有何不同？如何本土化你的产品以适应中国市场？Samuel Jesse是UX研究实验室UXSPOT的创始人，坐标上海。他在UX领域有着长达10年的经验，他和我们分享了作为国际设计师与中国客户工作的经验，对中国消费者的最佳实践，以及为什么移动端如此重要以及产品本土化。What are the differences between the�Chinese market and international market regarding User Experience (UX)? What are the crucial principles to localize your design for the Chinese market? Samuel Jesse is the right person to talk with who co-founded a UX research lab UXSPOT in Shanghai. With 10 years of experience in UX, we talked with Samuel about his experience working with Chinese clients as an International designer, UX practices for Chinese consumers, Why mobile is crucial and more about product localization. Here’s a short quote from Samuel, “when something is [well] designed, it gives that perception of trust, it transfers that perception of quality.”Show Notes:00:00 Introduction & Summary�01:20 Introducing Samuel Jesse�2:00 Moving from Beijing to Shanghai�2:46 Working with Chinese Clients�3:40 Shanghai vs Beijing Environments�4:31 Initial UX Design Projects with Local Clients�6:14 Change in Chinese attitudes towards UX�7:31 A UX Research Lab in China�9:10 UX Approach and Test in Chinese market�10:21 Importance of Mobile�11:14 Differences between Chinese consumers and international market 12:48 Issues in Translation�14:10 User Verification for Mobile Users 14:45 UX Best Practices in China�16:20 Establishing Trust through Design�18:08 Good Design in China�19:40 International and Chinese UX Differences From Design Perspective 20:40 Implications of Familiarity with Local Companies�22:55 Copy-Cat Culture in China�25:03 Chinese Companies going International�26:34 Over-Localization�27:33 Contact Information and Sign OffMany thanks to our host Oscar Ramos and guest Samuel Jesse, editor David and Geep, producer Eva Shi, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com.