UX Isn’t Just Pretty, It’s Powerful: Michael Kuechenmeister on Human-Centered Design

from Bold Moves Business Podcast for Entrepreneurs · host Angela Merzib

This episode of Bold Moves features Michael Kuechenmeister, an experienced designer from Greenville, South Carolina, and founder of Super Green—an agency focused on UX, or as Mike calls it, human-centered design, for enterprise and B2B SaaS products.In this insightful conversation, Mike traces his journey from a background in branding and marketing to becoming a leader in user experience design. They dive deep into the evolution of UX, its impact on both business outcomes and customer relationships, and the crucial role of human-centered design.Whether you’re a small business owner or part of a large organization, you’ll walk away with practical strategies for aligning UX with your business goals, measuring ROI, and making meaningful improvements for both customers and employees.Grab your notebook—this episode is packed with actionable advice, real-world stories, and a few laughs along the way!___________________Connect with MikeWebsitewww.supergreen.usLinkedIn:https://www.linkedin.com/in/mikekuechenmeister/Better By Design Book:https://www.amazon.com/Better-Design-Experience-Accelerates-Innovation-ebook/dp/B0F5CR9ZQN/ref=sr_1_1?crid=20X8SZVRF407K&dib=eyJ2IjoiMSJ9.EigifU5qp4j47at9HiwR0w.Dx0ZMb_WuL-8pbstTHxlo3P_JECzJY6FD7QHAgquNB4&dib_tag=se&keywords=better+by+design+mike+kuechenmeister&qid=1751053501&sprefix=better+by+design+mike+kuechenmeister%2Caps%2C117&sr=8-1_________________-Connect with Angela:Instagram: @beboldbrandingWebsite: beboldbranding.comLinkedIn: Angela MerzibDownload Angela's Free Guide: "Turn Clicks Into Clients" https://sendfox.com/lp/m7nk2v

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This episode is 45 minutes long.

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This episode was published on July 19, 2025.

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