UX Week 2006 | Understanding Your Content
from Adaptive Path Podcast Hosted by Chiara Fox
What are content audits and content maps, and why should they matter to companies who publish information on the Web? Chiara Fox, a senior information architect for Adaptive Path, defines the art of Content Analysis in the scope of web application design and migration. She identifies several milestones and key deliverables that most companies can use on their next (re)design project. Content analysis is a core component of the information architect's toolkit. Content analysis is the examination of the content and features that make up a website. Through a content audit, or sampling of representative pieces of content, an information architect can understand the relationships, interdependencies and patterns that exist within the current content on the site. This process also allows the information architect to understand requirements and constraints inherent in the content. Content genres, or types, can be identified and used to create a content map of the site and site templates. The content map provides the basic building blocks for gap analysis, which maps user tasks with the content genres.
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