UXA2022 Joel Perlgut -The Narrative Design of Everyday Things: Storytelling and Digital Products

In a complex and uncertain world, businesses have focused on the importance of 'telling a good story' to cut through the noise. But how can designers use storytelling to inform their day-to-day work? Not just when crafting presentations or communicating to clients, but within the DNA of our digital products. In this talk, we'll take proven narrative structures and apply them to the new world of websites, apps and emerging technologies. UXA2022 Day 2