UXA2023 Penny Goodwin - Information Architecture and product development

Information Architecture (IA) is foundational for great usability and user experience. But for IA to become embedded in the product development process, we must use the language of product: what user problems does IA solve and what are the commercial/ organisational benefits? In this talk I will share ideas and approaches on: - A better way to explain IA to product people/stakeholders - How to frame IA work in terms of stories, strategy and metrics