【UXI BAR】那個為了用戶研究，穿上衛生棉的男子－安妮衛生棉

from UXI BAR 設計之外 · host UXI Design 遊石設計

🍕🍺UXI BAR 帶你穿越，探索1960年代日本安妮會社的用戶研究的故事，聽聽看60年前的日本如何透過用戶研究開發衛生棉，同時改變了社會對月經的觀感，讓我們一同揭開這段風靡全日的月事革命！ 00:40 用戶研究為設計帶來什麼價值？ 02:53 60年前的設計研究怎麼做？ 03:34 美國靠得住，世界第一個衛生棉始祖 06:02 安妮衛生棉，日本第一個拋棄式衛生棉品牌 09:37 同理心不可少，把衛生棉穿上身的日本男子：渡紀彥 13:13 募集307位真實用戶，做使用者訪談與測試 19:24 品牌名稱「安妮アンネ」的來由 22:15 渡紀彥如何賦予安妮品牌文案策略 23:45 日本廣告史的經典——「抱歉讓你等了40年」 25:57 安妮衛生棉的衰退，與嬌聯品牌的興起 28:46 第二個把衛生棉穿上身的男子，嬌聯的高原慶一朗 31:53 結語：設計思考1960年代就在，它不是工具，而是一個態度 -- Hosting provided by SoundOn

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【UXI BAR】那個為了用戶研究，穿上衛生棉的男子－安妮衛生棉

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