Uyen Truong: Adapting Marketing Strategies for Start-Ups vs. Legacy Brands

Join Molly Baker, Founder of Indie Consulting, as she explores the dynamic world of marketing with Uyen Truong, Head of Program Management at CoinDesk, focusing on the unique strategies for start-ups and legacy brands. Listen as they discuss what makes a good marketer today, the essential platforms and channels to prioritize, and the biggest opportunities and challenges in the current marketing landscape. Our guest also shares their professional journey, revealing key insights into their role and daily work life, while reflecting on the impact of their career experiences.