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Vad kan marknadsförare lära av tidigare lågkonjunkturer? episode artwork

EPISODE · Nov 1, 2022 · 24 MIN

Vad kan marknadsförare lära av tidigare lågkonjunkturer?

from Resumé Debrief

Sverige och världen rör sig mot en lågkonjunktur. När konsumenter tvingas till hårdare prioriteringar än tidigare innebär det ett lackmustest för hur bra företagen de senaste åren lyckats med sitt varumärkesarbete. Hur påverkar det här marknadsförares vardag och vad kan man egentligen lära av tidigare kriser?  "Inför lågkonjunkturen 2008 var många företag överinvesterade på varumärkeskommunikation. När de då behövde få snabb försäljning via annonsering på de då nya digitala medierna fick de enorm effekt. Den bufferten finns inte i dag", säger veckans gäst Patrik Lundberg, strateg och planner på Åkestam Holst.

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How long is this episode of Resumé Debrief?

This episode is 24 minutes long.

When was this Resumé Debrief episode published?

This episode was published on November 1, 2022.

What is this episode about?

Sverige och världen rör sig mot en lågkonjunktur. När konsumenter tvingas till hårdare prioriteringar än tidigare innebär det ett lackmustest för hur bra företagen de senaste åren lyckats med sitt varumärkesarbete. Hur påverkar det här...

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